Quantitative research uses the mathematical technique and is more popular nowadays. Managers usually resort to quantitative analysis when a problem is so complex that it requires a thorough analysis, or if there is a great deal of money or a perplexing set of variables is involved. Another thing is that the problem may be repetitive or simple, and a quantitative procedure can save the manager’s time.
Quantitative research involves estimates of market size, turnover of merchandise in supermarkets, and is often carried out through syndicated systems like retails audits and consumer panels.
Quantitative techniques use time series analysis and causal techniques. Time series analysis uses the following methods: moving averages, exponential smoothing, and time series analysis.
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